Buyer Behavior Concepts And Marketing Strategy Ppt Slides

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This is a buyer behavior concepts and marketing strategy ppt slides. This is a one stage process. The stages in this process are demographics and house hold structure, information processing, purchase and use behavior, needs, emotions, values and personalities, understanding consumer behavior, group influences, marketing strategy to satisfy target markets, regulatory policy to protect consumers.

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    by Shyna

    Excellent work done on template design and graphics.
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