Advertising channels are used by companies for promotional campaigns. It is a communication channel to advertise their products and services to the customers. Therefore, in order to create a stunning PowerPoint Template on Advertising Channels, follow this structure for best results-
Four Different Types of Media: This slide presents Four Different Types of Media- earned media: publicity- media relations, blogger relations, investor relations, influencer relations. influencer engagement- response to detractors, detractors turned to loyalists, loyalists turned to advocates. shared media: partnerships-charity tie-ins, community service, co-branding. social media- Facebook, Twitter, Linked-in, YouTube, Pinterest, Instagram, vine, google + owned media: content- create from experts, employee stories, customer stories, user-generated content, reviews, brand journalism, webinars videos & podcasts. incentive: affiliate, brand ambassadors, sponsored content, native advertising. paid media: Facebook sponsored posts, sponsored tweets, twitter cards, fan acquisition, lead generation, outbrain. authority: optimized content, shareable content, engaging content, google authorship.
Media Mix Categories: This slide presents Media Mix Categories with the following subheadings- Economic conditions, Price, Promotions, Media activity, Competitor activity.
Effective Media Channels: This slide showcases Most Effective Media Channels such as- Website/ Content development, Traditional, Advertising, Online, Advertising, Social, Search, Direct mail marketing, Events/ Conferences, Mobile advertising & application, Email Marketing, Best-in-class allocation of time & Effort on media channels.
Media Mix Strategy: This slide presents Media Mix Strategy with the following subheadings- Intelligence, KPI, Promotional Platforms, Content Venue.