• It is quite challenging to make a presentation on business branding model. However, with time, I have come to a conclusion that while making any kind of presentation your approach should be genuine and well informed.

    Hence, I suggest you use the following approach for creating PowerPoint slides on business branding model:

    Our Agenda: There should be an agenda slide which shows the following topics- business focus, need for new product, competitive landscape, strategic positioning, brand development, brand positioning, budgeting, value addition due to branding, promotional strategies, brand performance tracking, brand communication.

    Business Focus: You can include Business Focus slide which defines enhanced product & better quality with four categories- low trust, high trust, high value, low value, mention the product or service which you want to offer the target audience. 

    Need for New Product: There should be a need for new product slide which presents - dynamic market conditions, continuous technological development, increasing competition, diversification of risk, growth and development, to meet seasonal fluctuations in demand. 

    Strategic Positioning: You can add strategic positioning slide which displays the following topics- differentiation, focus on priorities, mention your key focus areas, strategic target, superior quality, moderate prices, customer value, on the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market. 

    Here is a Business Branding Model that you can download and customize.


    Answered on 11 Jul, 2019
    By Mia Davis