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What are the most important things to include in Branding Design Process PowerPoint presentation?

Answers

Branding design process is an approach of marketing which influences the customers and promotes company’s brand. Therefore, in order to create a stunning PowerPoint Template on branding design process, follow this structure for best results-

Agenda: There should be an agenda which includes- business focus, need for new product, competitive landscape, strategic positioning, brand development, brand positioning, brand communication, budgeting, value addition due to branding, promotional strategies, brand performance tracking. 

Competitive Analysis: You can include competitive analysis slide which describes- emphasizing the strengths, emphasize strengths, highlight benefits for customers, strategy: downgrade/ devalue, evaluate weaknesses as irrelevant, devalue importance for customer benefits, compensate weaknesses with strengths, competitors, strategy: downgrade/ devalue, evaluate weaknesses as irrelevant, devalue importance for customer benefits, compensate weaknesses with strengths, strategy: emphasizing weaknesses, overemphasize weakness, emphasize a disadvantage of competitors in the market, highlight negative impact on customer benefits.

Strategic Positioning: There should include a Strategic Positioning slide which shows- differentiation, write your strategy based on product differentiation, comprehensive cost leadership, write your strategy based on cost leadership analysis, focus on priorities, mention your key focus areas, superior quality, moderate prices, customer value, strategic target.

Brand Vision: You can add a brand vision slide which defines the following three components- values, desired future environment, brand purpose.

Here is an example of Branding Design Process PowerPoint Presentation Slides. Download it and alter it as per your liking.

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