Strategic brand development marketing and management process is managing the marketing programs, plannings and implementing the activities for maintaining brand equity. While making a presentation on this topic, you should specify all the activities that help to manage the brand name.
Here, are the points which should be included in strategic brand development marketing and management process PPT Slides-
What Is A Brand: There should be a what is a brand slide with the following points- corporate strategy, geography expansion, business expansion, consumer segmentation, pricing + placement, communication, marketing / sales, product line, internal culture, hiring, career path, human resources, new product development, application, innovation.
What Is Brand Equity: You can include a what is brand equity slide with the following points- availability, association, preference, familiarity, loyalty, awareness, image & personality, brand equity.
Branding Approach: There should be a branding approach slide which includes- strategic thinking, brand plans, inspire smart execution, define brand, analyze performance.
Competitive and Market Analysis: You can add a competitive and market analysis slide which shows - market size, market segments, customer mix, competition influence, competitors, spending group, market share.
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