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PUBLISHED ON 4 February, 2022
PAGES:41
Words are important but their "look" matters more. Newspapers, magazines, or websites choose their font very carefully. The weight, size, height, width, style of lettering, spacing between characters, and the combination of all these culminate in making a font or typeface. And each font therefore has a unique personality.
The fonts you choose for your presentation content subconsciously influences the way audiences perceive your words. Your font choice may convey authority or submission, seriousness or light heartedness, boldness or lightness, stability or movement.
99 out of 100 presenters never ventured beyond Arial or Helvetica. These are safe fonts and work alright too. Yet there may be a font out there on the web which was perfectly suited for your message. And it isn
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