This is a search engine optimization vs social media optimization ppt slides. This is a five stage process. The stages in this process are creating a website according to search rules to increase visibility, keywords are critical, takes a long time to build up a new domains trust authority, takes a long time to build up a new domains trust authority, actively search for related sites to link to yours to increase rankings, a solo act in terms of what you need to do to improve rankings, driving traffic to a website through third party channels, content is king, can quickly get results crutching off third party domain, links come from success the better quality content, the more people link, depend on others to help spread your content for visibility.
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