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This slide provides information regarding the overview of black hat SEO. It covers details of common black hat SEO techniques such as cloaking, redirecting to different URLs, etc. Further, it includes advantages and disadvantages of black hat SEO techniques.

This slide covers definition of on-page SEO also known as on-site SEO. It also depicts that SEO is the process of optimizing webpages so that they rank higher in search engines.

This slide showcases the table of contents for the session On-page SEO strategies. The topics covered are on-page ranking factors and techniques, breadcrumb optimization, and dos and donts of on-page SEO.

This slide covers details on Header tags. It also depicts that Google will use header tags to establish the pages context, which helps Google offer up relevant results to users queries.

This slide covers details on ALT tags. It also depicts that Alt text gives extra picture context or descriptions to search engine crawlers, assisting them in indexing an image more effectively.

This slide covers a brief description about robots.txt file. It depicts that the robots.txt file is a web crawler-blocking standard that prevents web crawlers from accessing all or portions of a website.

This slide covers SEO best practices for URLs. It depicts that URLs should be definitive but concise. By seeing only the URL, a user and search engine should have a good idea of what to expect on the page.

This slide covers details on meta descriptions such as it is a small paragraph that gets displays on the SERPs beneath the website title and contains information about the webpage etc.

This slide covers details on meta tags. It also depicts that Meta Tags are HTML tags that website owners add to their content to make it easier for crawlers to rank the webpage.

This slide covers importance of Title Tag for SEO. It also depicts that Meta title tags play an important role in assisting search engines for understanding what website is all about.

This slide covers details on XML sitemaps. It also depicts that a XML sitemap is a method of structuring a website by identifying the URLs and data inside each component.

This slide covers reasons why URLs are important for SEO, such as to enhance user experience by highlighting what to expect on the page and a well-crafted URL gives a easy-to-understand indicator etc.

This slide covers some crucial tips for improving title tags for search engine and usability goals such as length of the title, SEO keywords, unique title, brand name, and customer- oriented writing.

This slide covers dos and donts of the title tag such as Use clear, concise and informative language that readers can quickly process and avoid using same keywords over and over or inappropriately etc.

This slide covers the details about duplicate content and how it impacts SEO negatively. It also illustrates that large-scale duplication may dilute the ability of the website to rank on top of search engines.

This slide covers on site SEO dos such as ensure the websites user experience and donts such as do not limit keywords avoid stuffing similar keywords instead expand the pool to include various terms.

This slide covers RSS feed such as it is an XML based content format, and it helps in SEO by improving the retention of the readers and boosts the value of websites.

This slide covers introduction about webmaster dimensions. It also depicts there are the six types of dimension filters in this report such as queries, pages, countries, devices, search appearance, and date.

This slide covers a brief introduction about the google search console, formerly known as webmasters, and how it helps developers, website owners, and SEO professionals understand traffic and errors through metrics.

This slide covers the report depicting which pages on a site have been indexed and highlights URLs that had caused issues when Googlebot attempted to crawl and index them.

This slide covers ways to prioritize and fix issues in webmasters. It also includes summary report page by a mix of validation states and the number of impacted pages.

This slide covers details about mobile usability report in webmasters. It also depicts the mobile usability report identifies which property pages have usability issues when seen on mobile devices.

This slide covers search signals for page experience largely known as core web vitals. It also includes KPIs such as mobile-friendly experience, safe browsing experience, HTTPS security and no intrusive interstitials.

This slide covers details on URL Inspection tool. It also includes information about Googles indexed version of a specific page. The Information includes AMP errors, structured data errors, and indexing issues.

This slide covers detail instructions to use additional report filter in webmaster. It also includes some default filters that help us understand the search traffic such as queries, search types, pages, countries, etc.

This slide covers types of errors that mobile-friendly test tool identifies such as uses incompatible plugins, Viewport not set, Viewport not set to device-width, Content wider than screen, Text too small to read etc.

This slide covers factors considered while optimizing content in IT sector such as search queries or keywords that are relevant in IT sector, and the users search intent when searching for those queries.

This slide covers optimizing rich snippet as SEO strategy for IT or SaaS or software companies. It also depicts that rich snippets are a fantastic chance for branding IT products

This slide covers ranking signals for IT or SaaS or software companies such as social signals, content optimization, link profile, technical factors, domain age and overall authority, user experience, etc.

This slide covers the goals of IT companies for doing SEO such as increasing organic traffic, leads, sales conversion, online reputation, brand presence, defining target market, better customer service, etc.

This slide covers spy on your competitors as an SEO strategy for travel websites or businesses. It also depicts that there are different tools to get a better evaluation of the competitors SEO strategies.

This slide covers list of topics that can be useful to write a travel blog such as travel tips, exotic places to visit, activities travelers can do at destination, events worth visiting, etc.

This slide covers SEO tips and tricks for travel websites or businesses such as optimizing the website for google maps through local SEO, optimize the destination pages by focusing on the content, page names, descriptions, etc.