Marketing Competitor Analysis

The following slide illustrates dominos integrated marketing use case to understand how it achieved year over year growth. It includes elements such as customer data, audiences interests, objectives, challenges, initiatives and outcomes etc. From laying roadmaps to briefing everything in detail, our templates are perfect for you. You can set the stage with your presentation slides. All you have to do is download these easy to edit and customizable templates. Adopting IMC Technique To Boost Brand Recognition How Dominos IMC Strategy Resulted Yoy Growth Summary PDF will help you deliver an outstanding performance that everyone would remember and praise you for. Do download this presentation today.

This slide shows the challenge, various strategic initiatives, and key positive impacts under the generate high-quality leads product marketing initiative Welcome to our selection of the Techniques To Enhance Brand Awareness Initiative To Build Awareness Generate High Quality Leads Themes PDF. These are designed to help you showcase your creativity and bring your sphere to life. Planning and Innovation are essential for any business that is just starting out. This collection contains the designs that you need for your everyday presentations. All of our PowerPoints are 100 percent editable, so you can customize them to suit your needs. This multi purpose template can be used in various situations. Grab these presentation templates today.

Following slide illustrates new product launch process which can be used by business to improve customer engagement. It includes key components such as prepare email list, determine investors and promotes, identify digital marketing channels, pre launch product testing, etc. Presenting Monthly Timeline For New Product Launch Process Stages Infographics PDF to dispense important information. This template comprises six stages. It also presents valuable insights into the topics including Prepare Product, Prepare Potential Customer, Upload Customer Testimonials Attract. This is a completely customizable PowerPoint theme that can be put to use immediately. So, download it and address the topic impactfully.

This slide shows best practices for search engine marketing to promote business listing on internet and attract more potential traffic on website. It include practices such as choose suitable words, personalize Ad campaigns etc. Persuade your audience using this SEM Strategy Best Practices Download PDF. This PPT design covers four stages, thus making it a great tool to use. It also caters to a variety of topics including Choose Suitable Keywords, Test And Optimize Constantly, Personalize Ad Campaigns. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

Following slide exhibits the product development process flow diagram that helps an organization document a process for better understanding and training of employees. It includes conduct market research, discover potential new market, etc. Persuade your audience using this New Product Development Stage Flow Architecture To Reduce Cost Graphics PDF. This PPT design covers one stages, thus making it a great tool to use. It also caters to a variety of topics including Evaluate Cost, Discover Potential, Conduct Market Research. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

This slide covers the process of getting potential customers to buy the companys products. It includes steps such as identifying target customers, determining business goals, choosing right marketing platform, setting a budget, analyzing and optimizing. There are so many reasons you need a Guide To Business Customer Acquisition Steps For Developing Effective Customer Acquisition Plan Diagrams PDF. The first reason is you can not spend time making everything from scratch, Thus, Slidegeeks has made presentation templates for you too. You can easily download these templates from our website easily.

This slide exhibits email marketing campaign opt-in workflow to acquire information of potential customers. It includes steps that are form submission, download link and article sent, tag allocation and follow-up. Make sure to capture your audiences attention in your business displays with our gratis customizable Gated Content Workflow To Increase Lead Generation Diagrams PDF. These are great for business strategies, office conferences, capital raising or task suggestions. If you desire to acquire more customers for your tech business and ensure they stay satisfied, create your own sales presentation with these plain slides.

This slide shows main tactics to boost search engine marketing and increase potential traffic on website by linking business product and services. It include tactic such as index business pages with search engines, choose right engine platform etc. Persuade your audience using this Key Tactics To Boost SEM Strategy Guidelines PDF. This PPT design covers four stages, thus making it a great tool to use. It also caters to a variety of topics including Elements, Strategy, Suitable Platform. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

The following slide depicts the monthly learning and development L and D calendar for year 2023 to highlight key dates. It constitutes of title of the session to be conducted such as ways to increase productivity, time management, digital marketing etc. Presenting HR Growth And Development Program Calendar Sample PDF to dispense important information. This template comprises one stages. It also presents valuable insights into the topics including Hr Growth, Development Program Calendar. This is a completely customizable PowerPoint theme that can be put to use immediately. So, download it and address the topic impactfully.

This slide represents the disaster recovery company overview by covering details of their total customers, users, business partners, and functional areas. This is a overview of catastrophe recovery application plan provider company inspiration pdf template with various stages. Focus and dispense information on one stages using this creative set, that comes with editable features. It contains large content boxes to add your information on topics like cutometer service and support, information technology, legal and compliance, marketing and communications, product management. You can also showcase facts, figures, and other relevant content using this PPT layout. Grab it now.

This is a table of content template 1 ppt powerpoint presentation outline backgrounds. This is a six stage process. The stages in this process are financial performance, client and project updates, competitors analysis, future roadmap, csr miscellaneous activities.

This is a table of content template 2 ppt powerpoint presentation infographics professional. This is a six stage process. The stages in this process are financial performance, client and project updates, competitors analysis, future roadmap, csr miscellaneous activities.

This is a table of content template 3 ppt powerpoint presentation slides example introduction. This is a six stage process. The stages in this process are financial performance, client and project updates, competitors analysis, future roadmap, csr miscellaneous activities.

This is a table of content template 4 ppt powerpoint presentation portfolio templates. This is a six stage process. The stages in this process are financial performance, client and project updates, competitors analysis, future roadmap, csr miscellaneous activities.

This is a table of content template 5 ppt powerpoint presentation inspiration microsoft. This is a six stage process. The stages in this process are financial performance, client and project updates, competitors analysis, future roadmap, csr miscellaneous activities.

This is a table of content template 6 ppt powerpoint presentation styles outline. This is a six stage process. The stages in this process are financial performance, client and project updates, competitors analysis, future roadmap, csr miscellaneous activities.

This is a table of content template 7 ppt powerpoint presentation infographic template gridlines. This is a six stage process. The stages in this process are financial performance, client and project updates, competitors analysis, future roadmap, csr miscellaneous activities.

This is a news paper layout for business progress ppt powerpoint presentation shapes. This is a one stage process. The stages in this process are news paper, advertising, information, business, progress.

This is a evaluating scores ppt powerpoint presentation icon model. This is a eight stage process. The stages in this process are evaluator, strategic, product advantage, market attractiveness, leverage competencies.

This is a evaluating scores ppt powerpoint presentation infographics rules. This is a seven stage process. The stages in this process are strategic, product advantage, market attractiveness, leverage competencies, financial feasibility, operational feasibility.

This is a evaluating scores ppt powerpoint presentation summary portrait. This is a three stage process. The stages in this process are evaluator, strategic, product advantage, market attractiveness, leverage competencies.

This slide provide insight about various marketing strategies for maximizing revenue of small companies. It includes strategies such as competitor analysis, consistent profile update, SEO Search Engine Optimization friendly keywork, social media marketing and customer engagement. Presenting Linkedin Promotional Techniques For Small Companies Information PDF to dispense important information. This template comprises five stages. It also presents valuable insights into the topics including SEO Friendly Keywords, Social Media Marketing, Customer Engagement. This is a completely customizable PowerPoint theme that can be put to use immediately. So, download it and address the topic impactfully.

The purpose of this slide is to highlight the key success factors of the coaching firm which leverage them with competitive edge in the market. It covers competitive pricing, effective marketing strategies, unique travel experience etc. Welcome to our selection of the Unique Value Proposition Of Coaching Start Up Microsoft PDF. These are designed to help you showcase your creativity and bring your sphere to life. Planning and Innovation are essential for any business that is just starting out. This collection contains the designs that you need for your everyday presentations. All of our PowerPoints are 100 percent editable, so you can customize them to suit your needs. This multi-purpose template can be used in various situations. Grab these presentation templates today

This is a developing a right pricing strategy for business price skimming ppt professional show pdf template with various stages. Focus and dispense information on one stage using this creative set, that comes with editable features. It contains large content boxes to add your information on topics like competitors enter market, marketing skimming, investment costs product, electronic markets, strategy selling product. You can also showcase facts, figures, and other relevant content using this PPT layout. Grab it now.

Presenting table of contents for artificial intelligence in gaming industry fund raising elevator pitch deck ideas pdf to provide visual cues and insights. Share and navigate important information on one stages that need your due attention. This template can be used to pitch topics like value proposition, invest, comparison to competitors, potential market . In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

Mentioned slide outlines five factors which retailers needs to consider while planning merchandise innovativeness. The factors are Target market fashion trends goods or service potential responsiveness to consumers and risk. Presenting Various Factors Affecting Retail Merchandising Product Plan Portrait PDF to dispense important information. This template comprises five stages. It also presents valuable insights into the topics including Risk, Target, Market. This is a completely customizable PowerPoint theme that can be put to use immediately. So, download it and address the topic impactfully.

This slide covers lead management issues faced by marketers and their partners. It includes lead handling problems such as requiring extensive formatting and cleaning, time-consuming manual lead sending, no feedback on lead results, unable to measure marketing activities. Slidegeeks is one of the best resources for PowerPoint templates. You can download easily and regulate Lead Management Challenges Faced By Manufacturers And Their Channel Partners Pictures PDF for your personal presentations from our wonderful collection. A few clicks is all it takes to discover and get the most relevant and appropriate templates. Use our Templates to add a unique zing and appeal to your presentation and meetings. All the slides are easy to edit and you can use them even for advertisement purposes.

This is a table of contents for artificial intelligence in gaming industry fund raising elevator pitch deck business elements pdf template with various stages. Focus and dispense information on one stages using this creative set, that comes with editable features. It contains large content boxes to add your information on topics like market potential, market scenario, business model. You can also showcase facts, figures, and other relevant content using this PPT layout. Grab it now.

This slide represents the marketing campaign launched by marketers to help influence the purchasing decisions of potential buyers. It includes details related to campaigns overview, strategies implemented and its impact. Formulating a presentation can take up a lot of effort and time, so the content and message should always be the primary focus. The visuals of the PowerPoint can enhance the presenters message, so our Comprehensive Influencer Promotional Guide To Improve Brand Reputation Product Reviews Campaign Sample PDF was created to help save time. Instead of worrying about the design, the presenter can concentrate on the message while our designers work on creating the ideal templates for whatever situation is needed. Slidegeeks has experts for everything from amazing designs to valuable content, we have put everything into Comprehensive Influencer Promotional Guide To Improve Brand Reputation Product Reviews Campaign Sample PDF

This slide includes the strategies to build effective relationship with channel partners for long term sales. This starts with right evaluation of channel partner, goal alignment, providing product education, marketing training etc. Whether you have daily or monthly meetings, a brilliant presentation is necessary. Omnichannel Distribution System To Satisfy Customer Needs Effective Enablement Strategy To Gain Competitive Advantage Clipart PDF can be your best option for delivering a presentation. Represent everything in detail using Omnichannel Distribution System To Satisfy Customer Needs Effective Enablement Strategy To Gain Competitive Advantage Clipart PDF and make yourself stand out in meetings. The template is versatile and follows a structure that will cater to your requirements. All the templates prepared by Slidegeeks are easy to download and edit. Our research experts have taken care of the corporate themes as well. So, give it a try and see the results.

This slide showcases global standardization strategy that can help organization to expand into foreign markets. It also showcases benefits that are economies of scale, product uniformity, reduced marketing cost, streamlined management and brand recognition. Crafting an eye catching presentation has never been more straightforward. Let your presentation shine with this tasteful yet straightforward Strategic Global Expansion Business Plan Overview Of Global Standardization Strategy Designs PDF template. It offers a minimalistic and classy look that is great for making a statement. The colors have been employed intelligently to add a bit of playfulness while still remaining professional. Construct the ideal Strategic Global Expansion Business Plan Overview Of Global Standardization Strategy Designs PDF that effortlessly grabs the attention of your audience Begin now and be certain to wow your customers.

This slide covers ways to develop brand positioning approaches to identify the needs of customer and create a good impact on them. This includes regulate current brand positioning, develop a brand enhance chart, identify competitors, conduct competitor research etc Presenting Steps To Create Brand Placement Techniques Ppt Show Format PDF to dispense important information. This template comprises six stages. It also presents valuable insights into the topics including Regulate Current, Brand Positioning, Develop A Brand Essence Chart, Identify Competitors. This is a completely customizable PowerPoint theme that can be put to use immediately. So, download it and address the topic impactfully.

Presenting business potential assessment model for creating effective plan ppt powerpoint presentation icon gallery pdf to dispense important information. This template comprises five stages. It also presents valuable insights into the topics including market analysis, competitive environment, business model analysis. This is a completely customizable PowerPoint theme that can be put to use immediately. So, download it and address the topic impactfully.

This slide defines the kraljic matrix created by Peter Kraljic to segment the supplier by mapping them against risk and profitability. The purpose of this model is to identify sourcing strategies for making purchases. It also includes elements such as leverage, strategic, non- critical and bottleneck products. Showcasing this set of slides titled Kraljic Matrix To Develop Supply Management Strategies Clipart PDF. The topics addressed in these templates are Exploitation Of Purchasing Power, Abundant Supply. All the content presented in this PPT design is completely editable. Download it and make adjustments in color, background, font etc. as per your unique business setting.

Purpose of the following slide is to displays the competitive landscape of the market as it highlights the market share of key players of the market along with usage of their application. Deliver an awe inspiring pitch with this creative Saas Provider Understanding The Competitive Landscape Ppt Summary Format Ideas PDF bundle. Topics like Key Market Players, Competitor can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This slide provides information regarding sales workforce training for performance improvement in terms of product or service training, market insights understanding, job role clarification. It caters basic and advanced level training program for sales, marketing, account management representatives. Presenting sales process catalogue template sales workforce training for performance improvement elements pdf to provide visual cues and insights. Share and navigate important information on three stages that need your due attention. This template can be used to pitch topics like training module, basic program, advanced program. In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

This is a E payment transaction system digital payment consulting services ppt icon elements pdf template with various stages. Focus and dispense information oone stage using this creative set, that comes with editable features. It contains large content boxes to add your information on topics like product and innovation strategies, processing solution development, risk strategy and management, market analysis and strategy development, evaluation of emerging technologies. You can also showcase facts, figures, and other relevant content using this PPT layout. Grab it now.

This slide illustrate Specific factors which trigger the decision of company product, service, or brand repositioning. It includes factors such as competition, market environment, consumer trends and internal environment. Persuade your audience using this Factors Affecting Brand Management Strategy Decision Graphics PDF. This PPT design covers four stages, thus making it a great tool to use. It also caters to a variety of topics including Market Environment, Consumer Trends, Internal Environment. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

The slide contains BCG matrix to analyse market expansion opportunities for optimizing growth rate. It includes comparing growth rate with market share to analyse star, cash cows, question mark and dogs situation. Persuade your audience using this Matrix To Determine Business Expansion Opportunities Clipart PDF. This PPT design covers four stages, thus making it a great tool to use. It also caters to a variety of topics including Strategic Partnerships, Product Expansion, Competitive Analysis. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

This template covers introduction of brand and brand launch. The purpose of this template is to identify brand elements and marketing strategies. It also depicts that brand launch is the process of creating a professional services brand where there is less or no competition. Do you have to make sure that everyone on your team knows about any specific topic I yes, then you should give Rebrand Kick Off Plan Introduction To Brand Launch Ideas PDF a try. Our experts have put a lot of knowledge and effort into creating this impeccable Rebrand Kick Off Plan Introduction To Brand Launch Ideas PDF. You can use this template for your upcoming presentations, as the slides are perfect to represent even the tiniest detail. You can download these templates from the Slidegeeks website and these are easy to edit. So grab these today.

This slide provides an overview of blockchain based gaming and its corresponding key facts. Facts include market growth rate, demographics, new blockchain gamers and active players. There are so many reasons you need a Unlocking The Potential Introduction To Blockchain Powered Gaming BCT SS V. The first reason is you can not spend time making everything from scratch, Thus, Slidegeeks has made presentation templates for you too. You can easily download these templates from our website easily. This slide provides an overview of blockchain based gaming and its corresponding key facts. Facts include market growth rate, demographics, new blockchain gamers and active players.

The slide exhibits the strategies to enhance the value of business goods and services for improvising the cist-efficiency and gaining competitive advantage. Various ways included are make unique product, encourage faster production, adjust marketing strategy and become a specialist This modern and well arranged Key Techniques To Enhance Cost Efficiency Different Ways Of Adding Value To Business Products Guidelines PDF provides lots of creative possibilities. It is very simple to customize and edit with the Powerpoint Software. Just drag and drop your pictures into the shapes. All facets of this template can be edited with Powerpoint no extra software is necessary. Add your own material, put your images in the places assigned for them, adjust the colors, and then you can show your slides to the world, with an animated slide included.

This slide shows the Potential Risks and Mitigation Strategies of SW Care Company associated with Business Decisions. Some of the risks are higher defects while implementing External Manufacturing Strategy, unapproval of RA Indication etc. along with their relative solutions such as entering a Service Level Agreement, following DTC Marketing Strategy etc. Presenting potential risks and mitigation strategies of sw care company associated with business decisions portrait pdf to provide visual cues and insights. Share and navigate important information on two stages that need your due attention. This template can be used to pitch topics like mitigation strategies, risks involved. In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

The following slide outlines multiple strategies which can be used by marketing managers to successfully create video ad. The key strategies are Including relevant information, talking about organization competitive advantage, deciding optimal video length and using call to action CTA button. Whether you have daily or monthly meetings, a brilliant presentation is necessary. Various Strategies We Will Use To Effectively Create Video Ad Designs PDF can be your best option for delivering a presentation. Represent everything in detail using Various Strategies We Will Use To Effectively Create Video Ad Designs PDF and make yourself stand out in meetings. The template is versatile and follows a structure that will cater to your requirements. All the templates prepared by Slidegeeks are easy to download and edit. Our research experts have taken care of the corporate themes as well. So, give it a try and see the results.

This slide shows various challenges faced by corporates in PR marketing along with their appropriate solutions and impact. These challenges are rebuilding face to face relationships and getting top tier coverage. Coming up with a presentation necessitates that the majority of the effort goes into the content and the message you intend to convey. The visuals of a PowerPoint presentation can only be effective if it supplements and supports the story that is being told. Keeping this in mind our experts created Online PR Techniques To Boost Brands Online Visibility Solutions To Public Relations Challenges Faced Summary PDF to reduce the time that goes into designing the presentation. This way, you can concentrate on the message while our designers take care of providing you with the right template for the situation.

This template covers a blue ocean shift roadmap to move organization to new heights of market creation and growth. Any company can use this template to shift from cutthroat red market competition to blue ocean of uncontested market. Slidegeeks is here to make your presentations a breeze with Blue Ocean Transformation Five Steps Of Making Blue Ocean Shift Icons PDF With our easy-to-use and customizable templates, you can focus on delivering your ideas rather than worrying about formatting. With a variety of designs to choose from, you are sure to find one that suits your needs. And with animations and unique photos, illustrations, and fonts, you can make your presentation pop. So whether you are giving a sales pitch or presenting to the board, make sure to check out Slidegeeks first

This slide shows the Potential Risks and Mitigation Strategies of SW Care Company associated with Business Decisions. Some of the risks are higher defects while implementing External Manufacturing Strategy, unapproval of RA Indication etc. along with their relative solutions such as entering a Service Level Agreement, following DTC Marketing Strategy etc. Presenting potential risks and mitigation strategies of sw care company associated with business decisions ppt summary pictures pdf to provide visual cues and insights. Share and navigate important information on two stages that need your due attention. This template can be used to pitch topics like risks involved, mitigation strategies, manufacturing, implementing, improvement. In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

The slides covers the key points to explain the business model of the company. Key points include value proposition, market opportunities, revenue and cost model, competitive environment etc. Presenting investor pitch deck fundraising via mezzanine equity instrument model for successful business operations background pdf to provide visual cues and insights. Share and navigate important information on four stages that need your due attention. This template can be used to pitch topics like market opportunity, value proposition, revenue model, competitive environment, revenue generated. In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

The slides covers the key points to explain the business model of the company. Key points include value proposition, market opportunities, revenue and cost model, competitive environment etc. This is a hybrid investment pitch deck model for successful business operations graphics pdf template with various stages. Focus and dispense information on four stages using this creative set, that comes with editable features. It contains large content boxes to add your information on topics like value proposition, market opportunity, revenue model, competitive environment. You can also showcase facts, figures, and other relevant content using this PPT layout. Grab it now.

This slide shows the benefits related to the inorganic growth of the company which includes quickly occurrence, more benefits the organic growth, market position, reduces competition, etc. This is a paths to inorganic expansion benefits of inorganic growth to the company ppt portfolio background images pdf template with various stages. Focus and dispense information on six stages using this creative set, that comes with editable features. It contains large content boxes to add your information on topics like reduces competition, organic growth, revenues, market place. You can also showcase facts, figures, and other relevant content using this PPT layout. Grab it now.

This slide contains reasons for hotel investment failure that helps to determine weak areas and make effective plans. It includes points wrong partnership, market cycle burden, high competition and ineffective cost management. Persuade your audience using this Financing Hotel Business Business Failure Reasons Elements PDF. This PPT design covers Four stages, thus making it a great tool to use. It also caters to a variety of topics including Partnerships, Market Cycles, Competition. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

This slide showcases case study for offline marketing to capture attention of potential audience. The case study covers the challenge faced by firm, its objective, action plan and results. Coming up with a presentation necessitates that the majority of the effort goes into the content and the message you intend to convey. The visuals of a PowerPoint presentation can only be effective if it supplements and supports the story that is being told. Keeping this in mind our experts created Case Study Print Media To Attract Audience For Automobile Company Portrait Slide Grid Style PDF to reduce the time that goes into designing the presentation. This way, you can concentrate on the message while our designers take care of providing you with the right template for the situation.

The following slide outlines tips to prepare an acquisition strategy that ensures the merger fits within expectations of the companys long-term plans for the business. It includes improve market access, consider transformational merger, create investment portfolio, etc. Presenting Strategic Procurement Best Practices To Minimize Potential Risk Ideas PDF to dispense important information. This template comprises four stages. It also presents valuable insights into the topics including Consider Transformational Merger, Improve Market Access, Create Investment Portfolio. This is a completely customizable PowerPoint theme that can be put to use immediately. So, download it and address the topic impactfully.

Presenting this set of slides with name online product planning implementation ppt gallery graphics download pdf. This is a three stage process. The stages in this process are change management, analysis and design, implementation and maintenance. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.

This slide provides the features and benefits of retirement plans offered by our company and different competitors in the market. Deliver an awe inspiring pitch with this creative retirement insurance benefit plan competitive landscape of retirement plans ppt gallery graphics template pdf bundle. Topics like investment options, accumulation duration, competitor can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This is a quality management system elements ppt sample file. This is a four stage process. The stages in this process are continual improvement of the quality management system, customers requirements, management responsibility, resource management, product realization, measurement analysis and improvement, input, output, product, customers satisfaction.

This slide presents key challenges faced in supply chain management and some effective solutions to overcome them helpful in efficiently streamlining products from market to customers. It includes quality customer service, risk management, costing and supplier relationship. Want to ace your presentation in front of a live audience Our Challenges And Solutions In Supply Chain Management PPT Sample SS can help you do that by engaging all the users towards you. Slidegeeks experts have put their efforts and expertise into creating these impeccable powerpoint presentations so that you can communicate your ideas clearly. Moreover, all the templates are customizable, and easy-to-edit and downloadable. Use these for both personal and commercial use. This slide presents key challenges faced in supply chain management and some effective solutions to overcome them helpful in efficiently streamlining products from market to customers. It includes quality customer service, risk management, costing and supplier relationship.

This diagram provides business framework for value proposition. It contains graphics of funnel diagram. Use this diagram to review and analysis of the benefits, costs and value that an organization can deliver to its customers, prospective customers within and outside the organization.