Marketing Metrics

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This slide covers the goals of IT companies for doing SEO such as increasing organic traffic, leads, sales conversion, online reputation, brand presence, defining target market, better customer service, etc.

The slide covers details about queries filter such as its functioning, common uses and difference between branded and non-branded queries

This slide covers SEO tips and tricks for travel websites or businesses such as optimizing the website for google maps through local SEO, optimize the destination pages by focusing on the content, page names, descriptions, etc.

This slide covers facts and figures on why SEO is crucial in IT and technology companies. It also depicts that social media is one of the effective methods to learn about new companies, and promote IT products and services.

This slide covers social media publishing as SEO strategy for IT industry. It also depicts that a business should use company accounts to promote content, share others content in your industry, etc.

This slide covers importance and best practices of domain names for SEO. It also depicts that domain names should be catchy, unique, and brand-friendly.

This slide covers four ways to analyze performance data such as Low click-through rate, Missing search queries, missing pages and branded search queries.

This slide illustrates the anchor text in backlinks. It also contains details of major types of anchor text such as images, generic, naked link, branded, partial-match, and exact-match.

This slide covers some crucial tips for improving title tags for search engine and usability goals such as length of the title, SEO keywords, unique title, brand name, and customer- oriented writing.

This slide showcases the multiple techniques to perform off-page SEO such as create valuable backlinks, brand mentions and citations, guest blogging, social networking, social bookmarking, forum submissions, press release posting and content sharing.

This slide covers optimizing rich snippet as SEO strategy for IT or SaaS or software companies. It also depicts that rich snippets are a fantastic chance for branding IT products

The purpose of this slide is to provide a brief introduction regarding off-page SEO. It also highlights its significance and multiple ranking factors such as building quality backlinks, guest blogging, brand mentions, etc.

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