Sales Pitch

This slide shows total worldwide sales of dairy products, from the years 2018 to 2022. It shows the increase in sales of all dairy products Milk, Cheese, Yogurt, Flavored milk drinks, Other dairy products. Deliver and pitch your topic in the best possible manner with this examination of buyer mindset towards dairy products total sales of dairy products worldwide diagrams pdf. Use them to share invaluable insights on total sales of dairy products worldwide and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

Purpose of the following slide is to show the product sales vs. product return ratio of the organization, the provided graph displays the sales of the product in each month in comparison to the returns. Deliver an awe inspiring pitch with this creative performance analysis of new product development product sales vs product return infographics pdf bundle. Topics like comparison, sales, returns can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This slide shows total worldwide sales of dairy products, from the years 2017 to 2021. It shows the increase in sales of all dairy products Milk, Cheese, Yogurt, Flavored milk drinks, Other dairy products. Deliver an awe inspiring pitch with this creative factor influencing user experience dairy industry total sales of dairy products worldwide pictures pdf bundle. Topics like total sales of dairy products worldwide can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This slide provides information regarding various metrics catered to track sales team performance in terms of average revenue per account, win rate, NPS, along with sales representative performance tracking through number of opportunities created, lead response time, etc. Deliver an awe inspiring pitch with this creative marketing playbook to maximize roi various metrics to track sales team performance demonstration pdf bundle. Topics like various metrics to track sales team performance can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This slide provides information regarding different ways to optimize returns on sales content in terms of upgraded content generation process, reorganized sales content and organized content targeting, delivery and measurement. Deliver an awe inspiring pitch with this creative b2b customers journey playbook different ways to optimize return on sales content slides pdf bundle. Topics like upgrade content generation process, reorganizing sales content, organizing content targeting, delivery and measurement can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This slide provides information regarding various metrics catered to track sales team performance in terms of average revenue per account, win rate, NPS, along with sales representative performance tracking through number of opportunities created, lead response time, etc. Deliver an awe inspiring pitch with this creative salesman principles playbook various metrics to track sales team performance summary pdf bundle. Topics like various metrics to track sales team performance can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

Purpose of the following slide is to show the product sales vs. product return ratio of the organization, the provided graph displays the sales of the product in each month in comparison to the returns.Deliver an awe inspiring pitch with this creative Yearly Product Performance Assessment Repor Product Sales Vs Product Return Information PDF bundle. Topics like Key Takeaways, Experienced Highest, Comparison Sales can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This slide provides information regarding instore sales and marketing operations assessment in terms of gross sales, profits, customer retention rate, average visitor footfall, monthly revenue, etc. Deliver and pitch your topic in the best possible manner with this Retail Outlet Operational Efficiency Analytics Retail Store Sales And Marketing Operations Assessment Designs PDF. Use them to share invaluable insights on Gross Sales, Profit, Average Visitor Footfall and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

This slide illustrates the dashboard retail store sales forecasting providing information regarding sales per employee, price unit every transaction, total number of customers and average value of customer transaction. Deliver and pitch your topic in the best possible manner with this Retail Outlet Operational Efficiency Analytics Sales Dashboards For Retail Store Inspiration PDF. Use them to share invaluable insights on Gross Sales, Total No Customers, Value Customer and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

This Slide represents expansion of reseller sales model in channel partner such as channel sales pay, no quick miracles, enable reseller, enable resellers, development, demand for sales and channel churn. Persuade your audience using this expansion of reseller sales model in service delivery partner ppt powerpoint presentation gallery maker pdf. This PPT design covers six stages, thus making it a great tool to use. It also caters to a variety of topics including enable resellers, channel churn, development. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

Pitch yourself both in house and outside by utilizing this complete deck. This Text Message Marketing Strategies To Increase Sales Ppt Powerpoint Presentation Complete Deck With Slides focuses on key fundamentals of the topic, displayed using different slides. With a total of ninty slides, this template is the best tool you can use to persuade your audience. It will not only help you create great presentations but also induce strategic thinking because of its well researched content and graphics. You can easily personalize any of the elements to suit your unique business setting. Additionally, it can be saved in PNG, JPG, and PDF formats to save your time and resources. Our Text Message Marketing Strategies To Increase Sales Ppt Powerpoint Presentation Complete Deck With Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro.

This graph or chart is linked to excel, and changes automatically based on data. Just left click on it and select Edit Data. Pitch your topic with ease and precision using this Weekly Sales Performance Highlights With Product Share Ppt File Information PDF. This layout presents information on Dashboard Summary, Weekly Sale, Product Share. It is also available for immediate download and adjustment. So, changes can be made in the color, design, graphics or any other component to create a unique layout.

Persuade your audience using this five stages of sales process with icons ppt powerpoint presentation ideas maker pdf. This PPT design covers five stages, thus making it a great tool to use. It also caters to a variety of topics including prospecting and initial contact, needs discovery, provide solution, proposal and close sale, follow up and repeat business. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

This slide covers tool for optimizing the procurement process by tracking purchase and sales transactions. It includes features such as timeline view all sales and purchase activities, keeping track of purchase orders and documentation, real-time comments, and tagging team members. Deliver and pitch your topic in the best possible manner with this Automating Supply Chain Procurement Automation Strategy Tracking Purchase And Sales Infographics PDF. Use them to share invaluable insights on Timeline View, Purchase Process, Email Backups and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

The following slide shows the annual units of Tesla Model S that are sold annually and represent 1 percent share in Global Premium Market. Deliver an awe inspiring pitch with this creative tesla capital raising elevator tesla model s annual sales ppt powerpoint presentation gallery templates pdf bundle. Topics like tesla model s, premium global market can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This slide shows the Product sales forecast table with Product names along with price per unit and total units sold for the current as well as the projected period till the year 2023. Deliver and pitch your topic in the best possible manner with this funding deck to raise grant funds from public organizations company product sales forecast chart demonstration pdf. Use them to share invaluable insights on company product sales forecast chart, 2018 to 2023 and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

This slide represents developing 360 degree sales strategy to increasing revenue in organisation. It includes approaches like conversion tracking, ecommerce website, application design and content curation. Persuade your audience using this 360 Degree Sales Marketing Plan Approach To Enhance Organisation Revenue Inspiration PDF. This PPT design covers four stages, thus making it a great tool to use. It also caters to a variety of topics including Conversions Tracking, Sales Funnel Analytics, Ecommerce Websites. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

This slide includes important social media strategies to understand the customer needs and preferences and how to use this information to drive sales. The strategies includes methods like regular posting, tracking likes and comments, connecting with influencers etc. This slide highlights five social media platforms - Facebook, Instagram, twitter, you tube and LinkedIn and various strategies and content format that can be used to connect with larger audiences. Boost your pitch with our creative E Commerce Marketing Techniques To Boost Sales Social Media Marketing Platforms And Target Strategies Icons PDF. Deliver an awe-inspiring pitch that will mesmerize everyone. Using these presentation templates you will surely catch everyones attention. You can browse the ppts collection on our website. We have researchers who are experts at creating the right content for the templates. So you dont have to invest time in any additional work. Just grab the template now and use them.

This slide provides information regarding B2B purchase decision maker assessment in terms of decision maker role, influence level, buy in, support quotient, etc. Deliver and pitch your topic in the best possible manner with this Defined Sales Assistance For Business Clients Determine B2B Purchase Decision Maker Assessment Infographics PDF Use them to share invaluable insights on Executive Influencer, Technical Buyer, Support Quotient and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

This slide shows Sales Process Automation Model of the company with details based on type of Lead, Salesperson, product demo offered, follow up etc. Deliver and pitch your topic in the best possible manner with this omnichannel marketing to optimize customer purchase experience sales process automation model of the company background pdf. Use them to share invaluable insights on assigned to salesperson, sales process automation model of the company and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

Presenting promotional channels and action plan for increasing revenues challenges related to channel sales topics pdf to provide visual cues and insights. Share and navigate important information on seven stages that need your due attention. This template can be used to pitch topics like revenue, access, brand risk, profitable, predictable. In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

The following slide illustrates the 30 60 90 days sales and marketing plan to understand, evaluate and improve the current performance. It includes key actions associated with companys processes, product and tools. Pitch your topic with ease and precision using this 30 60 90 Days Sales And Promotion Planning With Process Product Tool Infographics PDF. This layout presents information on 30 60 90 Days, Sales Promotion Planning, Process Product Tool. It is also available for immediate download and adjustment. So, changes can be made in the color, design, graphics or any other component to create a unique layout.

This slide shows the forecasted company financials after the implementation of upsell strategy Total Revenue and Total Profits for the last five years from 2022 to 2026 along with the key notes. Deliver and pitch your topic in the best possible manner with this sales promotion of upgraded product through upselling company financials summary pdf. Use them to share invaluable insights on revenue, profit and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

This slide represents email marketing plan. It includes emails such as customer newsletter, subscription reminder, purchase receipt, promotional email etc.Deliver an awe inspiring pitch with this creative Email Marketing Plan For Brand Promotion Campaign Introduce Promotion Plan To Enhance Sales Growth Sample PDF bundle. Topics like Customer Newsletter, Purchase Receipts, Reminder Subscription can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This slide focuses on the evaluation of sales and conversion rate of retail business which shows declining trend due to not understanding customer needs, no unique value proposition in product, etc. Deliver an awe inspiring pitch with this creative Retail Business Product Planning Procedure Key Issues Related To Sales And Conversion Rate Formats PDF bundle. Topics like Required Inventory, Conversion Rate, Company Sales can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This slide delineates a table to record quarter wise performance statistics of sales team in organization. It includes information about completed activities, targets, percentage to target and pace of operations. Pitch your topic with ease and precision using this Quarterly Sales Performance Of Business Tracker Showing Customer Conversion Rate Formats PDF. This layout presents information on Quarterly Sales Performance, Business Tracker Showing, Customer Conversion Rate. It is also available for immediate download and adjustment. So, changes can be made in the color, design, graphics or any other component to create a unique layout.

The following slide depicts the key effective sales promotion strategies to boost sales and create market demand for the product. It includes elements such as discounts, rewards, content, customer support etc.Persuade your audience using this B2C Ecommerce Effective Sales Promotion Strategies Ppt PowerPoint Presentation Styles Example PDF. This PPT design covers one stage, thus making it a great tool to use. It also caters to a variety of topics including Offer Promotional, Product Merchandising, Discounts Loyal. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

Following slide illustrates real estate marketing campaign in tabular form. It includes sections namely communication channel, platform, purpose, duration, number of members assigned and estimated cost. Deliver and pitch your topic in the best possible manner with this building promotional campaign real estate sales our business portfolio elements pdf. Use them to share invaluable insights on advertising, personal selling, direct marketing, public relations and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

Presenting promotional channels and action plan for increasing revenues channel sales strategy with goals themes pdf to provide visual cues and insights. Share and navigate important information on three stages that need your due attention. This template can be used to pitch topics like efficient, plan, capabilities, monitoring. In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

This slide highlights the security company sales revenue by region and services. It showcases retail mall security, social event security, university hospital security, executive protection and building security. Deliver and pitch your topic in the best possible manner with this Manpower Corporate Security Business Profile Sales Revenue By Region And Services Icons PDF. Use them to share invaluable insights on Sales Revenue, Region And Services and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

This slide provides information regarding characteristics of effective sales content such as sales content to be actionable, targetable, trackable, reusable and targetable. Presenting b2b lead generation plan determine characteristics of effective sales content slides pdf to provide visual cues and insights. Share and navigate important information on five stages that need your due attention. This template can be used to pitch topics like actionable, reusable, targetable, findable, trackable. In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

The following slide presents the sales and marketing plan to select the target audience and convert them into the prospective buyers. It also includes division of key tasks for the given period of time i.e. 30, 60, 90 days. Pitch your topic with ease and precision using this 30 60 90 Days Sales And Promotion Planning Gantt Chart Pictures PDF. This layout presents information on Market Assessment, Strategy Implementation, Sales Expansion. It is also available for immediate download and adjustment. So, changes can be made in the color, design, graphics or any other component to create a unique layout.

This slide shows the major strategies that helps in improving sales pipeline management. Major strategies included in this slide are Keep CRM Accurate, clearly defined sales process, deliver value at each stage etc.Presenting Sales Process Management To Boost Business Effectiveness Review And Improve Pipeline Management Template PDF to provide visual cues and insights. Share and navigate important information on four stages that need your due attention. This template can be used to pitch topics like Logging All Interactions, Creating Dashboards, Boosting Productivity. In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

This slide portrays details about the sellers and buyers activities throughout the sales process. Stages covered in sales process are prospecting, connecting and qualifying, researching, presenting, handling objections and closing. Deliver an awe inspiring pitch with this creative marketing outlining segmentation initiatives seller and buyer activities throughout sales process themes pdf bundle. Topics like prospecting, connecting and qualifying, researching, presenting, handing objections can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This slide provides information regarding several steps involved in B2B sales process from lead identification to renewal. It also covers details about roles involved, tasks catered, etc. Deliver and pitch your topic in the best possible manner with this Business To Business Account Several Steps Involved In B2B Sales Process Guidelines PDF. Use them to share invaluable insights on Lead Identification, Incoming Leads, Post Sales, Customer Success Management and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

Presenting Table Of Contents Business To Business Promotion Sales Lead Assessment Method Themes PDF to provide visual cues and insights. Share and navigate important information on ten stages that need your due attention. This template can be used to pitch topics like Understanding Current, Qualification Process, Lead Qualification In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

Presenting Table Of Contents Business To Business Promotion Sales Lead Assessment Brochure PDF to provide visual cues and insights. Share and navigate important information on one stage that need your due attention. This template can be used to pitch topics like Understanding Current, Performance Current, Increase Organization In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

Purpose of the following slide is to show a marketing dashboard as it highlights the lead scoring, daily impressions , click through rate etc. Deliver an awe inspiring pitch with this creative Measuring Our Marketing Chart Business To Business Promotion Sales Lead Professional PDF bundle. Topics like Lead Scoring, Leads Converted, Top Campaigns can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

Following slide outlines critical challenges faced by sales rep while building revenue. The template also provides information about the various solutions which will assist sales rep to overcome challenges and boost company bottom line. Persuade your audience using this major challenges and solutions for revenue building approaches to boost sales inspiration pdf. This PPT design covers two stages, thus making it a great tool to use. It also caters to a variety of topics including challenges, solutions. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

This slide focuses on the evaluation of sales and conversion rate of retail business which shows declining trend due to not understanding customer needs, no unique value proposition in product, etc. Deliver an awe inspiring pitch with this creative Retail Merchandising Program Key Issues Related To Sales And Conversion Rate Sample PDF bundle. Topics like Decline Sales, Decrease Conversion Rate, 2016 To 2022 can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This slide shows the Product sales forecast table with Product names along with price per unit and total units sold for the current as well as the projected period till the year 2023. Deliver an awe inspiring pitch with this creative raising capital banking organizations post initial public offering company product sales forecast chart professional pdf bundle. Topics like company product sales forecast chart can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

The marketing campaigns are considered as strategized efforts to capture customers attention, raise awareness and increasing sales. They help to maximize customer outreach. This slide consists of campaign, its goal, marketing initiatives, target audience, duration and estimated cost. Deliver and pitch your topic in the best possible manner with this Addressing Several Marketing Campaigns To Accelerate Sales Actively Influencing Customers Graphics PDF. Use them to share invaluable insights on Increase Market Share, Customer Gain, Brand Awareness, Identify Sales Opportunities and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

Presenting effective advertising and sales management global market potential graphical format ppt infographic template deck pdf to provide visual cues and insights. Share and navigate important information on five stages that need your due attention. This template can be used to pitch topics like global market potential, graphical, region, market size, growth size. In addition, this PPT design contains high-resolution images, graphics, etc, that are easily editable and available for immediate download.

This slide shows different lead generating channels. Channels covered are SEO, trade shows, social media, email, content marketing, print, PPC. Deliver and pitch your topic in the best possible manner with this building promotional campaign real estate sales developing the buyer persona guidelines pdf. Use them to share invaluable insights on determining the top lead generating channels and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

This slide illustrates tabular representation of sales and operating income contribution by continents. It includes 1st half-year of 2021 and 1st half year of 2020 and change in revenue. Persuade your audience using this Sales By Geographic And Operating Income Distribution By Region Elements PDF. This PPT design covers one stages, thus making it a great tool to use. It also caters to a variety of topics including Sales By Geographic, Operating Income, Distribution By Region. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

Presenting promotional channels and action plan for increasing revenues competition related to channel sales plan graphics pdf to provide visual cues and insights. Share and navigate important information on three stages that need your due attention. This template can be used to pitch topics like local competition, global competition. In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

Presenting agenda for most effective sales enablement strategies for b2b marketers ideas pdf to provide visual cues and insights. Share and navigate important information on six stages that need your due attention. This template can be used to pitch topics like enablement improving, demand generation, manage convert business In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

This slide represents promotional campaign budget plan. It covers creative briefing, designing pamphlets, campaign launch etc.Deliver an awe inspiring pitch with this creative Promotional Campaign Budget Plan Introduce Promotion Plan To Enhance Sales Growth Formats PDF bundle. Topics like Completion Designing, Campaign Launch, Campaign Material can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This slide represents checklist for brand promotion campaign. It covers campaign planning, SEO marketing, influencer marketing, word of mouth marketing an email marketing.Deliver and pitch your topic in the best possible manner with this Checklist For Brand Promotion Campaign Introduce Promotion Plan To Enhance Sales Growth Portrait PDF. Use them to share invaluable insights on Selecting Targeted, Acquiring Backlinks, Content Promotion and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

Presenting promotional channels and action plan for increasing revenues journey map for channel sales diagrams pdf to provide visual cues and insights. Share and navigate important information on five stages that need your due attention. This template can be used to pitch topics like service, payment, provider, manage. In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

Presenting Marketing Strategy To Enhance Real Estate Sales Touchpoints To Measure Campaign Performance Background PDF to provide visual cues and insights. Share and navigate important information on four stages that need your due attention. This template can be used to pitch topics like Requires Rework, Purchasing Rate. In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

This slide represents personal selling process. It includes prospecting qualifying, pre-approach, approach, presentation and demonstration etc.Deliver an awe inspiring pitch with this creative Personal Selling Process In Promotion Mix Introduce Promotion Plan To Enhance Sales Growth Information PDF bundle. Topics like Presentation Demonstration, Overcoming Objections, Overcoming Customer can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

This slide illustrates brand voice chart of the company covering voice characteristics along with description. Voice characteristics covered in the chart are authentic, passionate, helpful etc. Deliver and pitch your topic in the best possible manner with this sales and promotion playbook brand voice chart for launching the new product download pdf. Use them to share invaluable insights on customer, innovation, product and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

The sales team should develop a sales process map to carry out the activities smoothly and close in more deals. Presenting Business To Customer Online And Traditional Map Out The Sales Process Graphics PDF to provide visual cues and insights. Share and navigate important information on four stages that need your due attention. This template can be used to pitch topics like Lead Generation, Deal Closing, Program Launch. In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

Persuade your audience using this online sales enablers with decision support ppt powerpoint presentation file aids pdf. This PPT design covers one stages, thus making it a great tool to use. It also caters to a variety of topics including data enrichment, advanced analytics, digital strategy. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

The firm is looking forward to track customer experience by tracking various touchpoints in order to handle issues such customer churn. KPIs mentioned in the dashboard are measured regularly across the organization. Deliver an awe inspiring pitch with this creative controlling customer retention dashboard customer purchase tracking sales ppt portfolio template pdf bundle. Topics like value, product, revenues can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.

Persuade your audience using this six phases of customer purchasing process to win sales ppt powerpoint presentation file slides pdf. This PPT design covers six stages, thus making it a great tool to use. It also caters to a variety of topics including definevision, execute purchase, drive results. Download this PPT design now to present a convincing pitch that not only emphasizes the topic but also showcases your presentation skills.

Following slide defines customer journey map covering stages namely awareness, consideration, decision, confirmation use and loyalty and advocacy. Deliver and pitch your topic in the best possible manner with this building promotional campaign real estate sales defining buyer journey map template pdf. Use them to share invaluable insights on customer goals, touchpoints, experience, business and impress your audience. This template can be altered and modified as per your expectations. So, grab it now.

Presenting robust partner sales enablement program partner program framework plan summary pdf to provide visual cues and insights. Share and navigate important information on six stages that need your due attention. This template can be used to pitch topics like plan, enable, create demand, sell, service. In addtion, this PPT design contains high resolution images, graphics, etc, that are easily editable and available for immediate download.

Purpose of the following slide is to displays the marketing budget for sales activity as it displays the main category of budget along with the total expenditure on each quarter Deliver an awe inspiring pitch with this creative improving brand recognition with message and differentiation strategy analyzing our budget for sales themes pdf bundle. Topics like analyzing our budget for sales and marketing activity can be discussed with this completely editable template. It is available for immediate download depending on the needs and requirements of the user.