SEO Metrics & KPIs

This slide covers details on Header tags. It also depicts that Google will use header tags to establish the pages context, which helps Google offer up relevant results to users queries.

This slide covers details on ALT tags. It also depicts that Alt text gives extra picture context or descriptions to search engine crawlers, assisting them in indexing an image more effectively.

This slide covers a brief description about robots.txt file. It depicts that the robots.txt file is a web crawler-blocking standard that prevents web crawlers from accessing all or portions of a website.

This slide covers SEO best practices for URLs. It depicts that URLs should be definitive but concise. By seeing only the URL, a user and search engine should have a good idea of what to expect on the page.

This slide covers details on meta descriptions such as it is a small paragraph that gets displays on the SERPs beneath the website title and contains information about the webpage etc.

This slide covers details on meta tags. It also depicts that Meta Tags are HTML tags that website owners add to their content to make it easier for crawlers to rank the webpage.

This slide covers importance of Title Tag for SEO. It also depicts that Meta title tags play an important role in assisting search engines for understanding what website is all about.

This slide covers details on XML sitemaps. It also depicts that a XML sitemap is a method of structuring a website by identifying the URLs and data inside each component.

This slide covers reasons why URLs are important for SEO, such as to enhance user experience by highlighting what to expect on the page and a well-crafted URL gives a easy-to-understand indicator etc.

This slide covers some crucial tips for improving title tags for search engine and usability goals such as length of the title, SEO keywords, unique title, brand name, and customer- oriented writing.

This slide covers details on title tag. It also depicts that a title tag is an HTML element that defines a webpage title usability, SEO, and social sharing.

This slide covers details about how The charts and tables data are aggregated by the property, except when categorized by page or search appearance.

This slide covers the details about duplicate content and how it impacts SEO negatively. It also illustrates that large-scale duplication may dilute the ability of the website to rank on top of search engines.

This slide explains the Internal links that are hyperlinks that point to target the same domain as the one on which the link is located. It helps in SEO because using the right internal linking strategy can boost the traffic.

This slide covers details about pages filter. It also depicts that performance report assigns data to the pages canonical URL, not to a duplicate URL.

The slide covers details about queries filter such as its functioning, common uses and difference between branded and non-branded queries

This slide covers types of filters in performance report such as search type wed, images, videos, news etc.

This slide covers google search console performance section details such as total clicks, impressions, average CTR, positioning, etc.

This slide covers RSS feed such as it is an XML based content format, and it helps in SEO by improving the retention of the readers and boosts the value of websites.

This slide covers introduction about webmaster dimensions. It also depicts there are the six types of dimension filters in this report such as queries, pages, countries, devices, search appearance, and date.

This slide covers details on how to read the sitemap report. This template also depicts that sitemap report only displays sitemaps that were generated using this report or the API. It does not display any sitemaps identified via a robots.txt reference.

This slide covers the report depicting which pages on a site have been indexed and highlights URLs that had caused issues when Googlebot attempted to crawl and index them.

This slide covers details about how to read mobile usability report in google search console. It also includes details about page status such as error and valid.

This slide covers details on what is duplicate content and various ways to fix or prevent thin and bad pages.

This slide covers four ways to analyze performance data such as Low click-through rate, Missing search queries, missing pages and branded search queries.

This slide covers details about mobile usability report in webmasters. It also depicts the mobile usability report identifies which property pages have usability issues when seen on mobile devices.

This slide covers search signals for page experience largely known as core web vitals. It also includes KPIs such as mobile-friendly experience, safe browsing experience, HTTPS security and no intrusive interstitials.

This slide covers prerequisites and steps for how to submit sitemaps in webmaster.

This slide covers details regarding page experience tab in webmaster. It also depicts how people are experiencing the webpages other than the content on the site.

This slide covers details on URL Inspection tool. It also includes information about Googles indexed version of a specific page. The Information includes AMP errors, structured data errors, and indexing issues.

This slide covers detail instructions to use additional report filter in webmaster. It also includes some default filters that help us understand the search traffic such as queries, search types, pages, countries, etc.

This slide covers details about Crawling, Indexing, Accessibility and why these factors are important in Google Search Console.

This slide covers types of errors that mobile-friendly test tool identifies such as uses incompatible plugins, Viewport not set, Viewport not set to device-width, Content wider than screen, Text too small to read etc.

This slide covers details how mobile friendly tool fixes all the problems on the site, test the repair, and confirm that all changes are implemented, etc.

This slide illustrates the anchor text in backlinks. It also contains details of major types of anchor text such as images, generic, naked link, branded, partial-match, and exact-match.

This slide covers blogging as SEO strategy for travel website or businesses. It also covers the importance of having a travel blog on the websites or social media platforms.

This slide provides information regarding the link juice and multiple factors that determine the links actual value, such as relevancy, authoritativeness, anchor text, following, domain quality, link location and quantity on page, and HTTPS status.

The purpose of this slide is to provide an overview of Anatomy of text and image Back Links in Off-Page SEO.

The purpose of this slide is to provide an overview of the E-A-T concept used in search engine optimization. It also includes details regarding its significance in building links in Off-Page SEO.

This slide depicts the factors affecting rank in off-page SEO such as quality backlinks, author rank, link profiles, quality content and relevance.

This slide tabulates the key differences of follow and no-follow links in terms of site crawling, link equity transferred, applications, and benefits.

This slide provides information regarding the definition of link building. It also includes details of major principles to be followed to build efficient links in Off-page SEO.

This slide provides an overview of the process to obtain link equity from websites to rank higher in SERPs search engine results pages.

This slide showcases the multiple techniques to perform off-page SEO such as create valuable backlinks, brand mentions and citations, guest blogging, social networking, social bookmarking, forum submissions, press release posting and content sharing.

This slide indicates the major features of high-quality backlinks in off-page SEO. The key characteristics discussed are relevance, authority, directs traffic, and uniqueness.

This slide provides information regarding the definition of off-page SEO. It also contains details regarding the importance of off-page SEO.

This slide provides information regarding the major types of links in Off-page SEO such as internal, external, and backlinks.

The purpose of this slide is to provide an information regarding the Do-Follow and No-Follow Backlinks in Off-Page SEO.

This slide covers the on-page technical SEO strategy for IT or SaaS or software companies. It also cover how to do it such as improve the sites user experience, including mobile responsiveness, quick loading time, and other elements that will keep the audience on the site for longer duration.

This slide covers factors considered while optimizing content in IT sector such as search queries or keywords that are relevant in IT sector, and the users search intent when searching for those queries.

This slide covers optimizing rich snippet as SEO strategy for IT or SaaS or software companies. It also depicts that rich snippets are a fantastic chance for branding IT products

This slide covers keywords optimization as SEO strategy for IT or SaaS or software companies. It also covers the ways to do it such as keeping keywords and their variations naturally throughout the body of the article, etc.

This slide covers optimizing UX or UI as SEO strategy for IT or SaaS or software companies. It also depicts that if the readers are appropriately engaged, it will improve their delay time, a ranking signal, and the probability of sharing the content, earning more backlinks, etc.

This slide covers ranking signals for IT or SaaS or software companies such as social signals, content optimization, link profile, technical factors, domain age and overall authority, user experience, etc.

This slide covers problem regarding SEO mindset in IT companies along with its solutions. It also depicts that the role of SEO is to align the online presence, including our website, content, and even social media presence, according to the guidelines of Google and other search engines.

This slide covers the goals of IT companies for doing SEO such as increasing organic traffic, leads, sales conversion, online reputation, brand presence, defining target market, better customer service, etc.

This slide covers spy on your competitors as an SEO strategy for travel websites or businesses. It also depicts that there are different tools to get a better evaluation of the competitors SEO strategies.

This slide showcases the table of contents for the session on IT industry SEO strategies. The topics included are why SEO for IT and technology companies is unique, tech companies who build 7-figure in the IT sector with SEO, SEO mindset in IT companies, IT companies goals for SEO, ranking signals, and SEO for IT and technology companies.

This slide covers list of topics that can be useful to write a travel blog such as travel tips, exotic places to visit, activities travelers can do at destination, events worth visiting, etc.

This slide covers SEO tips and tricks for travel websites or businesses such as optimizing the website for google maps through local SEO, optimize the destination pages by focusing on the content, page names, descriptions, etc.

This slide covers facts and figures on why SEO is crucial in IT and technology companies. It also depicts that social media is one of the effective methods to learn about new companies, and promote IT products and services.

This slide covers healthcare SEO strategy checklist. It includes optimization of meta and title tags, correct internal link utilizations, optimization of media, generating high-quality backlinks, etc.

This slide covers website speed and mobile use optimization as SEO strategy for healthcare industry. It depicts that websites should ensure that they have a responsive design, mobile-friendly content, and buttons that are large enough to tap.

This slide covers link building and quality backlinks as SEO strategy for healthcare industry. It also depicts that getting quality backlinks is an important task as low quality links can lower the domain authority and website rank in SERP.

This slide covers image and video optimization as SEO strategy for healthcare industry. It also depicts that use of Alt tags improves the accessibility of the website and its topic relevancy.

This slide covers competitor analysis as SEO strategy for healthcare industry. It also depicts that this research will assist businesses in better identifying opportunities and preparing for potential threats.

This slide covers link profile as SEO strategy for IT or SaaS or software companies. It also depicts the ways to do it such as guest posting, influencer marketing, SaaS inbound marketing, etc.

This slide covers social media publishing as SEO strategy for IT industry. It also depicts that a business should use company accounts to promote content, share others content in your industry, etc.

This slide covers evaluation and improvements strategy for IT or SaaS or software companies. It also depicts that SEO for IT companies is long term and includes ways to improve the performance.

This slide covers as local SEO strategy for healthcare industry. It also depicts that Googles search engine requires websites in the YMYL category to adhere to stringent quality criteria and ranks them based on their knowledge, authority, and trustworthiness.

This slide covers details on what SEO does for healthcare practice. It depicts that SEO shores up the rankings for a keyword and you get a lot of free traffic. The top spot gets the most traffic, and almost all of the traffic goes to the players on the first page.

This slide covers details on why SEO is important for the healthcare businesses. There are reasons such as the search box on the browser brings visitors that are potential customers, growing competition, and local SEO.

This slide depicts the table of contents for the session on healthcare industry SEO strategies. The topics included are what search engine optimization does for healthcare practice, why SEO is extremely important for the healthcare business, SEO strategies that will benefit a healthcare website, a healthcare SEO checklist, and dos and donts of SEO in hospitality industry.

This slide covers details on how to make mobile SEO-friendly for education industry. It also lists the methods for ensuring that your mobile site complies with search engine requirements.

This slide covers what SEO means for Education industry and why it is different from other industries. It also depicts that educational websites require particular keyword searches for different institutions.

This slide covers SEO techniques for schools, institutions, universities, departments, programs, and streams such as use of visual elements, keywords integration, domain age, fresh content and frequency, content indexing, quality, length, and mobile optimization

This slide showcases the table of contents for the session on SEO audit. The topics covered are an introduction to SEO audit, benefits of SEO audit, audit factors for technical, on-page, and off-page SEO, checklist for SEO audit, and sample report for SEO audit.

This slides provides information regarding Technical SEO Audit, On-Page SEO Audit, and Off-Page SEO Audit.

This slide provides an overview of multiple on-page SEO audit factors such as title tags, meta description tags, headings H1 to H6, content duplication, and image optimization.

This slide provides an overview of frontend factors that must be taken into account for SEO audit, such as user-friendly design, websites page loading time, bug-free code, simple navigation, optimized content keywords, text, images, and sitemaps for both user and search engine.

This slide provides an overview of multiple factors in technical SEO audit such as URLs, minifying CSS and JavaScript files, mobile optimization, sitemaps, robots.txt, image optimization, single domain, HTML errors or W3C validation, SSL certificate, and crawl errors.

This slide indicates the common meta description tag mistakes in the On-Page SEO audit. It also contains details of audit tools and corrective actions.

The purpose of this slide is to provide information regarding the approaches to conduct the SEO Search Engine Optimization audit of robots.txt file. It also tabulates the common mistakes, corresponding corrective actions, along with the best software to conduct the robots.txt file inspection.

The purpose of this slide is to provide an overview of Bloated CSS and JavaScript Files and their impact on SEO. It also contains information regarding the corrective action, such as removing extra code, along with the details of the tools that can be used.

This slide tabulates the major mobile optimization mistakes in SEO audit and tools to identify them. It also contains information regarding the corrective actions to resolve them.

This slide provides information regarding the major URL errors in SEO such as soft 404, 404, access denied, not followed, and non-www and www versions of URLs. It also provides details of audit tools to detect them and corrective actions to deploy to resolve them.

This slide provides an information regarding the major site errors in SEO such as DNS domain name server and server errors and robots failure. It also includes details of issues, useful tools to detect issues, and corrective actions.

This slide provides an information regarding the page speed and major tools to audit it. It also includes details of major mistakes that result in slow page speed and corrective actions to improve it.

This slide provides information regarding the SEO audit. It also covers details of its importance in improving website performance, content optimization, enhancing user experience, discovering potential revenue sources, and removing toxic backlinks.

This slide provides information regarding the important XML sitemap checks for SEO audit. It also includes details of common mistakes, corresponding corrective actions, and the best tools to conduct the sitemaps audit.

The purpose of this slide is to provide an overview of SEO analytics. It also includes details of major SEO analytics benefits such as tracking online traffic, understanding user behavior, knowing the websites popular pages, and improving website content.

The purpose of this slide is to highlight the anchor text mistakes in off-page SEO audit along with corrective actions and tools for audit.

This slide provides information regarding the major backlinking mistakes in off-page SEO audit. It also tabulates the multiple corrective actions along with the tools for audit.

This slide tabulates the typical social media integration mistakes done in SEO. It also provides information regarding the associated corrective actions.

This slide provides information regarding the content duplication issues and associated corrective actions in On-Page SEO audit. It also contains details of features of high-quality SEO content.

This slide indicates the common heading tags issues in On-Page SEO audit. It also contains details of audit tools and corrective actions.

This slide provides information regarding the common image optimization mistakes in On-Page SEO audit and their corrective actions.

This slide highlights the findings of On-page SEO audit findings of major factors such as thin content, keyword focus, and page load speed.

This slide tabulates the findings of on-page SEO analysis factors such as title tags, heading tags, meta descriptions, duplicate content, and alt tags.

This slide showcases the findings of an off-page SEO audit covering major factors such as broken external links, backlink toxicity analysis, and referring domains.

This slide highlights how the Google Analytics tool is used to annotate for content updates.

This slide indicates how the Google Analytics tool is used in SEO to examine the bounced traffic to increase engagement and conversions.

This slide showcases how the Google Analytics tool is used in SEO to check the loading speed of multiple pages of the website.

This slide indicates how the Google Analytics tool is used in SEO to track search queries by effectively syncing the search console account.

This slide showcases how the Google Analytics tool is used in SEO to monitor the websites organic traffic.

These slides include the definition of on-page SEO also known as on-site SEO and its ranking factors, such as keywords in the title tag, meta description tag, ALT tag, length of the content, etc.

These slides provide information on header tags best practices for website search engine optimization.

These slides discuss XML sitemaps and their best practices to update them for the websites search engine optimization.

This slide graphically presents the major SEO metrics analyzed by Google Analytics tools such as total organic traffic, average session duration, conversion rate per keyword, branded vs. non-branded traffic, etc.

This slide provides an overview of major tools to perform SEO analytics such as Google Analytics, SE Ranking, Sitechecker, Moz Pro, Ahrefs and SEMrush.

These slides discuss the significance of domain names in SEO. It also contains information on best practices for writing SEO-friendly URLs.

These slides discuss the negative impact of duplicate content on SEO. It also covers the concept of canonical tags in search engine optimization.

These slides showcase the working of Google Keyword Planner for keyword research in search engine optimization SEO.

These slides contain information about the definition, tools, and importance of Latent Semantic Indexing LSI keywords for search engine optimization SEO.

These slides provide information on the advantages of SEO analytics and list the multiple tools to use to perform the same.

These slides highlight the creation of a keyword list for search engine optimization SEO using Wikipedia and Ubersuggest.

These slides provide an overview of SEO keyword research and highlight why it is crucial to perform to achieve a higher ranking in SERP.

The purpose of this slide is to showcases the difference between traditional and modern SEO approaches. It compares them based on keywords, content, and practices used in each type of approach.

This slide provides information regarding the definition of search engine optimization and its uses, i.e. improving search engine ranking and increasing website traffic quantity and quality.

The slide showcases the framework to illustrate the working of a search engine. It also contains details of the frameworks major components that are crawler or spider, indexer, and ranking algorithm.